Privacy policy
This Privacy Policy describes how 20Fourty (we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from 20fourty.com or otherwise communicate with us (collectively, the “Services”). For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the “Last Updated” date, and take any other steps required by applicable law.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
We may use information we collect about you to:
- Communicate with you
- Provide the Services
- Comply with any applicable legal obligations
- Enforce any applicable terms of service
- Protect or defend the Services, our rights, and the rights of our users or others
Cookies and Tracking Technologies
Like many websites, we use Cookies on our Site. Cookies help us:
- Improve user experience
- Remember preferences and actions
- Run analytics
- Optimize marketing efforts
You can manage or block Cookies in your browser settings. However, blocking Cookies may affect the functionality of certain Services.
What Personal Information We Collect
1. Information We Collect Directly from You
We may collect the following personal information when you use our Services:
- Basic Contact Details: Name, address, phone number, email.
- Order Information: Billing address, shipping address, payment confirmation, email, phone number.
- Account Information: Username, password, security questions.
- Shopping Information: Items viewed, added to cart, or wishlist.
- Customer Support Information: Details you provide when communicating with us.
Some features of our Services may require you to provide certain information. You may choose not to provide this information, but doing so may prevent you from accessing these features.
2. Information We Collect through Cookies
We automatically collect certain information about your interaction with the Services, also known as “Usage Data.” This may include:
- Device information
- Browser information
- Network connection details
- IP address
- Interaction with the Services
To collect this information, we use cookies, pixels, and similar technologies.
3. Information We Obtain from Third Parties
We may obtain information about you from third parties, including:
- Companies that support our Site and Services, such as WordPress.
- Payment processors who handle transactions on our behalf.
- Third-party marketing and advertising providers.
We are not responsible for the accuracy of information provided by third parties or their policies. For more information, see “Third-Party Websites and Links” below.
Who we share your data with
Suggested text: If you request a password reset, your IP address will be included in the reset email.
How We Use Your Personal Information
1. Providing Products and Services
We use your personal information to:
- Process payments and fulfill orders
- Send notifications related to purchases, returns, and exchanges
- Create, manage, and maintain your account
- Arrange for shipping and returns
- Enable product reviews
2. Marketing and Advertising
We may use your personal information for marketing and promotional purposes, including:
- Sending emails, SMS, or mail promotions
- Displaying advertisements on our Site and other websites
3. Security and Fraud Prevention
We use your personal information to detect, investigate, and prevent fraudulent or illegal activities. If you create an account, you are responsible for keeping your credentials secure.
4. Communicating with You
We use your personal information to:
- Provide customer support
- Improve our Services
- Maintain our business relationship with you
How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate purposes, including:
- Vendors and service providers (IT management, payment processing, analytics, fulfillment, customer support).
- Business and marketing partners (e.g., WordPress).
- Authorized third parties, such as social media logins and integrations.
- Affiliates within our corporate group.
- Legal authorities, if required by law.
We do not use or disclose sensitive personal information for inferring characteristics about you.
User-Generated Content
If you submit product reviews or other content to public areas of the Services, it will be visible to others. We are not responsible for the security or privacy of any information you voluntarily make public.
Third-Party Websites and Links
Our Site may contain links to third-party websites. We are not responsible for:
- Their privacy and security policies
- The accuracy, completeness, or reliability of their content
Please review their policies before sharing any information.
Children’s Data
Our Services are not intended for children, and we do not knowingly collect their data. If you are a parent or guardian and believe your child has provided personal information, please contact us to request its removal.
Security and Retention of Your Information
We take reasonable security measures to protect your data. However, no system is 100% secure. Any information you send to us may not be secure during transmission.
We retain your information for as long as necessary to:
- Maintain your account
- Provide the Services
- Comply with legal obligations
- Resolve disputes
Your Rights and Choices
Depending on where you live, you may have the following rights:
- Right to Access / Know: Request access to personal information we hold about you.
- Right to Delete: Request that we delete your personal information.
- Right to Correct: Request corrections to inaccurate personal information.
- Right of Portability: Request a copy of your personal information.
- Restriction of Processing: Request limits on how we process your data.
- Withdrawal of Consent: Withdraw consent where applicable.
- Right to Appeal: Appeal our decisions regarding your privacy requests.
- Managing Communication Preferences: Opt out of promotional emails anytime.
To exercise these rights, please contact us.
Complaints
If you have complaints about how we process your personal information, contact us. If you are not satisfied with our response, you may have the right to appeal or file a complaint with your local data protection authority.
International Users
We may store and process your personal information outside your country, including in the United States. If we transfer data from Europe, we use:
- Standard Contractual Clauses approved by the European Commission
- Other recognized transfer mechanisms
Contact Us
For any questions or to exercise your rights, please contact us:
📧 Email: support@20fourty.com.
🏢 Address:
📞 Phone: (+91) 7574913598